Here are some ideas from Drucker. What our business is focused on defining the company's mission. And the first and most important question to ask yourself when defining the company's mission is: Who is the customer? Drucker adds that there are generally two or more types of customers for a company. For example, in the case of a company dedicated to branded consumer products, the grocer is a customer, who gets space on the shelves of their stores, and the housewife is the other customer.
Will she buy your product when she is in the store? Each customer defines a different business, has different expectations and values and buys something different. That's why Drucker continues: “We have to look outside from the point of view of the customer and the market.” Any serious attempt to say: What does it matter to us? should start with the client's realities, their situation, their behavior, their expectations and values. Satisfying the customer is the mission and purpose of every company. Other key questions that also need to be answered are: Where is the customer? and What does the customer buy? It should be noted that we added retaining and increasing customers to Drucker's definition, since it is important to recognize that it is estimated that winning new customers costs five times more than retaining existing ones.
To ensure that your company has the right staff, you should create a graph that clearly defines each job function that must be performed to operate your company effectively. A well-written business plan will go a long way in keeping your eye on the objective in question and, at the same time, will remind you of the resources available to you. Business Forward Ventura County is a countywide initiative and business resource center committed to providing economic development and support to businesses throughout Ventura County. If you want a report, it will appear in double space on a page, it will include 10 or 15 questions that you and your management team must answer and you will have to pay an additional consulting fee.
Robert Swaim discusses the three fundamental questions that you and your management team must ask to ensure that you are on the right path. In a nutshell, a business plan is the model of any company, whether it's a startup or a multinational business giant. Drucker expands on these four factors with some additional ideas and other questions for you to answer. Drucker adds that the ability to ask these questions (the needs of consumers) makes the difference between a growing company and one that depends for its development on the boom of the economy or industry.
Although you are in the early stages, you need a business plan to check the viability of your ideas, over the years, having a well-defined business plan will help you plan and make decisions effectively. It establishes a detailed framework for the company and provides a roadmap that allows us to have a clearer perspective of the objectives to be achieved and the strategic tools that must be implemented to ensure their successful compliance for a defined period. If you tell him that to make a profit, he laughs and, with his Viennese accent, he tells you that you don't know anything about business and adds: The answer is not only false, but it's irrelevant.
