More than two-thirds of small businesses say they have cash flow problems, a challenge that has only been compounded by rising costs and inflation. When more cash comes out than comes in, you can't pay your employees, suppliers, or other debts. You may have to draw on your personal savings to compensate, or you could lose interesting investment opportunities due to lack of cash. Cash is one of the most difficult elements of running a business.
You must ensure that enough cash arrives to keep everything and everyone up and running. Companies often experience periods of low cash flow, during which they may have to delay or cancel projects, hire fewer staff, or even close completely. As an entrepreneur, having strong relationships with your customers is the key to remaining competitive while growing your business.